MULTIPLE SOCIAL MEDIA CAMPAIGNS
Redefining the future of learning with The Reinvention Lab
Cropped is a modern short hair salon seeking investment to grow and expand its vision. The founder approached me to transform an information-heavy pitch deck into a clear, compelling story that could confidently communicate the brand’s potential.
Future of Learning Campaign
Deck of Cards
Team Offboarding
Social Media Templates
Board & Card Game Assets
Spotify-Themed End of Year Wrap-up Carousel
APPROACH & RATIONALE
The visual approach needed to speak to both young people and adults while retaining the energy and personality of the Reinvention Lab. Bright colours, expressive patterns, and imagery from the workshops brought a sense of movement and participation to the designs, while clear layouts helped key messages land quickly. Campaign assets supported different needs, from promoting workshops and sharing research findings to communicating opportunities to participate.
IMPACT
The work helped make the Lab’s research and activities more accessible and engaging across digital channels, contributing to strong engagement and event participation. An initial three-month engagement ultimately extended to more than two years.
THE DELIVERABLES
Social Media Design, Sub-Brand Identity Design, Presentation Template, Newsletter,
E-books, Motion Graphics, Flyers, Event Branding, Campaign Design, Email Signature
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