ENVIRONMENTAL + CAMPAIGN DESIGN
Designing an Immersive Environment for PSNI at ISE Barcelona 2026
PSNI Global Alliance was celebrating 40 years in 2026 and wanted to elevate its presence at ISE Barcelona with a cohesive visual system across the exhibition space and supporting communications. The project spanned booth graphics, large-format banners, signage, digital displays, 4K motion, partner collaborations, and a 70+ slide presentation template, creating a unified experience across physical and digital touchpoints.
Large-Format Banners
4k Video
The Booth
Event Photos and Video
Presentation Template
APPROACH & RATIONALE
The visual direction centred on PSNI's global reach, using a dotted representation of the world as a recurring graphic device. With a network spanning 70+ countries, 250+ cities, and six continents, the visual language reinforced the idea of connection across borders and markets.
Because PSNI represents a broad network of technology providers and partners, the system needed to feel unified without making any single organisation feel dominant. An elevated, minimalist approach combined PSNI's existing brand colours with clean typography, structured layouts, partner logos, and considered imagery to create a polished visual language appropriate for a global technology alliance.
The system extended beyond the main booth environment into collaborative partner communications. Large-format banners were designed for PSNI's collaboration with Biamp, while a 4K video was created for its collaboration with AtlasIED. These pieces were designed to work within the wider PSNI visual system while giving each partnership its own presence.
The wider event system included booth graphics, large-format banners, signage, digital displays, and motion, alongside a flexible 70+ slide presentation template designed for continued use beyond the event. The work was delivered under a highly compressed production timeline, requiring fast iteration and production-ready execution across multiple formats.
IMPACT
The refreshed visual presence gave PSNI a more distinctive and cohesive environment for its 40th-anniversary presence at ISE Barcelona. The booth attracted visitors and became a natural backdrop for photographs and conversations throughout the event. The team was highly pleased with the result, with the work also leading to interest in collaborating on future event and presentation materials.
THE DELIVERABLES
Booth Graphics, Large-Format Banners, Partner Collaboration Banners, Event Signage, Digital Displays, 4K Motion, Presentation Template (70+ Slides).
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