ASSET GENERATION + SOCIAL DESIGN
Turning Poor Product Photos into Premium Assets to Make a Local Fragrance Brand Accessible & Luxurious
Karah's Scent came with a small set of low-resolution product photos, no established visual identity, and a simple goal: create social content that could make affordable fragrance feel beautiful, aspirational, and within reach. The challenge was to build a richer visual world around the products without the time and cost of a traditional production.
Photos from Client
Generated Assets >> Final Design
APPROACH & RATIONALE
AI-assisted asset generation expanded the limited source material into a fuller campaign world. Product images were refined and regenerated, while new environments, backgrounds, and lifestyle imagery were created to give each creative its own setting. Photo manipulation, composition, typography, and art direction then brought the generated elements together into finished social assets.
Each creative was also developed with a different audience in mind. The first introduced the broader product proposition, while the others were tailored to younger, more mobile audiences and to more established consumers seeking an elevated fragrance experience without the premium price tag. This allowed the campaign to speak to different motivations while maintaining one cohesive visual language.
Floral elements and a soft mist became recurring visual cues for fragrance, evoking the atmosphere of a garden and the experience of wearing a beautiful scent. Soft, natural tones created an elevated feel without relying on the more predictable visual language often associated with luxury fragrance.
IMPACT
The project produced a complete set of campaign-ready social creatives that gave the brand a more polished and distinctive visual presence.
AI-assisted production made it possible to explore richer product worlds and lifestyle scenarios without requiring a full-scale photoshoot for every concept.
The final campaign exceeded the client's expectations, transforming a limited set of source assets into a broader, more expressive creative system than originally anticipated.
THE DELIVERABLES
AI-Generated Product & Lifestyle Assets, Social Media Campaign, Static Social Creatives
See more work
