PRESENTATION DESIGN
Helping CROPPED Build the Business Case for the Future of Short Hair
Cropped is a modern short hair salon seeking investment to grow and expand its vision. The founder approached the studio to transform an information-heavy pitch deck into a clear, compelling story that could confidently communicate the brand’s potential.
APPROACH & IMPACT
The original content was dense and text-heavy, making key insights difficult to grasp quickly. The narrative was restructured into a more digestible, slide-by-slide flow that prioritised clarity and momentum. Bold typography, vibrant colour, and intentional layouts translated the brand’s personality into a visual language that felt as confident and distinctive as the business itself.
Complex data was simplified through charts and visual cues, allowing key points to land quickly and effectively. The result was a presentation designed not just to inform, but to hold attention, build confidence, and support high-stakes conversations.
THE DELIVERABLES
Presentation Design, PDF Document
THE TOOLS
PowerPoint, Google Slides, Adobe Photoshop
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