BROCHURE DESIGN
Making Southwest Gas's Commercial Rebate Program Easy to Navigate
Southwest Gas needed a series of customer-facing brochures to communicate different rebate programs, offerings, and requirements across multiple markets. Working in collaboration with Residual Studios, the challenge was to turn detailed program information into clear, engaging brochures that customers could navigate easily.
APPROACH & RATIONALE
The content was information-heavy, with multiple products, rebate amounts, eligibility requirements, and program details competing for attention. The design introduced a clear visual hierarchy, breaking information into focused sections and using imagery, colour, icons, and visual cues to guide readers through the narrative.
Product and lifestyle imagery helped make the offerings more tangible, while structured tables made detailed rebate information easier to scan and compare. The visual system was also designed to adapt across different programs and locations, creating consistency while allowing each brochure to communicate its specific offering.
IMPACT
The result was a clear, approachable brochure system that made complex rebate information easier to understand and engage with. The work extended across 5+ brochures covering different offerings and markets.
THE DELIVERABLES
5+ Program Brochures
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