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EVENT BRANDING + SOCIAL MEDIA
Teach For America
I was brought in by Teach For America to design the visual experience for The Reinvention Lab’s presence at SXSW EDU. The Lab co-hosted a series of events over two days, transforming a residential space into an immersive hub for conversation around the future of learning.
The challenge was to create a cohesive, high-impact visual system that could live seamlessly across physical space, digital promotion, and on-site engagement, all within tight production timelines.
APPROACH & IMPACT
Following our discovery meeting and review of mood boards, the style/vibe that was chosen was “bold, vibrant and fun”. I used colors, typography, shapes and illustration imagery to achieve this. The social media banners were designed to illustrate each event and were also used for online invitations. The retractable banners were used for interview backdrops, and some of them had the insights The Reinvention Lab had learned from their research in the previous year. The client was very happy, and the materials brought in LOTS of people to the event! Click to see all flyers, social media and large format banners
THE DELIVERABLES
Retractable Banners, Step and Repeat, Tent Cards & Signage
Navigation & BluePrint, Social Media Banners
THE TOOLS
Adobe Illustrator, Adobe Photoshop, Canva
MY ROLE
Senior Graphic Designer, Art Director
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