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EVENT BRANDING + SOCIAL MEDIA
Teach For America
The Reinvention Lab is Teach For America's future of learning R&D engine. The Lab was going to be a co-host at the SXSW Educational conference in 2024. They had rented a house and planned to host events for two days. I was hired to create brand materials for the 2-day event.
THE APPROACH & IMPACT
Following our discovery meeting and review of mood boards, the style/vibe that was chosen was “bold, vibrant and fun”. I used colors, typography, shapes and illustration imagery to achieve this. The social media banners were designed to illustrate each event and were also used for online invitations. The retractable banners were used for interview backdrops, and some of them had the insights The Reinvention Lab had learned from their research in the previous year. The client was very happy, and the materials brought in LOTS of people to the event!
THE DELIVERABLES
Retractable Banners
Step and Repeat
Tent Cards & Signage
Navigation & BluePrint
Social Media Banners
THE TOOLS
Adobe Illustrator
Adobe Photoshop
Canva
MY ROLE
Senior Graphic Designer
Art Director
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