THE APPROACH & IMPACT

I had a discovery call with Taktical, where we discussed their brand needs. I was informed about the different creatives that they needed, as well as their timelines. The client shared some sample graphics that they liked, but I was also given creative freedom to design and create the copywriting for the ads. I researched Taktical's website, previous messaging, competition, and target market. I then created some concepts around the copy. I highlighted the information that Taktical really wanted their audience to know and wrote down what the audience would most likely respond to. I then streamlined information into the copy that would make the most impact. After writing the copy, I designed sketches and storyboards around them. I then moved to the computer and fleshed out the static image posts and the motion graphics. The client reviewed the creatives, and adjustments were made where necessary.