THE STUDIO SOLUTION
EDITORIAL / BOOK DESIGN
Studio Grow is an agency in the health/fitness space (Michigan, USA) that works with fitness studios to help them build their businesses through programs and individualized consulting. They were on the verge of releasing a new product called "The Studio Solution" that was geared to having studio owners come to them to help build their studio from the ground up instead of going with a franchise.
However, they needed a way to communicate the value they had to offer to these fitness studios and they asked me to create a book that would attract these new businesses. The request was for the book to be clear, minimalist, easy to read and on-brand!
Contract Graphic Designer
Photoshop, Illustrator, InDesign
I was provided with a brief, a Microsoft word document, their brand guide and other important brand materials. I read through the document and compartmentalized the data. Next, I sketched the layout of each of the pages and allocated information to each page. I then moved the design to the computer and fleshed out the book. To tune out the noise, the main colours used were grey, black and white. Some pops of bright colours were then infused to add vibrance to the design.
The result was a clean, minimalist, easy to read book that fully highlighted what The Studio Solution had to offer to their audience.