Working from a chosen scrapbook-inspired direction, I developed a visual system that balanced structure with expressiveness, allowing the content to feel both reflective and forward-looking.

The design used layered compositions, cutout-style imagery, and tactile elements to create a sense of storytelling and discovery. This approach helped transform dense information into a more approachable, narrative-driven experience, encouraging readers to engage more deeply with the content. At the same time, I maintained strong consistency with the existing brand system, ensuring the publication felt cohesive and aligned across all touchpoints.

The final report was produced as a printed piece and distributed to stakeholders, providing a visually compelling way to communicate insights, progress, and
future vision. Click to See the Full Report.