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GRAPHIC DESIGN
The Reinvention Lab
The Reinvention Lab is Teach For America's future of learning R&D engine. They conducted a workshop for young people and adults to reimagine what learning could be. Some insights were pulled from the workshop, and the client wanted to bring awareness to them. I was hired to design some social media banners for the campaign.
THE APPROACH & IMPACT
I created designs for campaigns whose audience was both adults and young people.
I aimed to create banners that would appeal to both groups. I chose images that showcased the events and used original images from the workshop. I utilised the bright colors and beautiful patterns of the brand, as well as other elements, to infuse fun and vibrancy into the designs. The clients were really happy with the results. They got really good engagements from their posts and great turnouts to their events. My 3-month contract was extended to over 2 years.
THE TOOLS
Adobe Illustrator, Photoshop, InDesign, AfterEffects, Mailchimp, Google Slides and Canva
THE DELIVERABLES
Social Media Design, Sub-Brand Identity Design, Presentation Template, Newsletter,
E-books, Motion Graphics, Flyers, Event Branding, Campaign Design, Email Signature
MY ROLES
Senior Graphic Designer & Art Director
Future of learning campaign
Deck of Cards
Team illustrations
Social media templates
Card and board games
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